Joga Bola! Brazilian Cultural Festival @Rich Mix


We are delighted to announce that Movimientos has teamed up with internationally renowned Brazilian label Mais Um Discos and iconic east London venue Rich Mix in bringing you an eclectic line up of contemporary Brazilian music, street-art installations, independent film screenings, theatre and of course, futebol! Best of all, the celebration is free; a high energy summer festival in tandem with the World Cup in the heart of London’s East End.
Working with artists from the UK and Brazil Joga Bola! will showcase the depth and diversity of Brazilian culture as well as the region’s famous passion for ‘the beautiful game’. Every match from the World Cup will be screened for free, with live Brazilian music/DJs before and after to create a carnival atmosphere that Brazilians and Londoners alike we’re sure will appreciate.
In short, Joga Bola! presents the cream of the local Brazilian scene, and Richmix is renowned for showcasing the diversity of creative talent in the East London area. Now let’s talk specifics.
Gilles Peterson, world music visionary and the man largely responsible for introducing the UK to the sounds of Brazil with his BBC radio shows, DJ sets and multiple compilations; Gilles will present a special DJ set inspired by his recently released Sonzeira/ Brasil Bam Bam Bam album project.

Two of Brazil’s freshest new artists are also on the line-up: Sao Paulo’s alternative-pop act Tulipa Ruiz, with her unique brand of quirky-MPB, and an exclusive UK date from post-tropical populists Graveola.
As part of his European tour, Maga Bo will bring his Afro-Brazilian bass-heavy vibes to Rich Mix whilst Man Recordings’ Daniel Haaksman makes a rare London DJ appearance to celebrate the 10th anniversary of his seminal Funk Carioca compilation ‘Booty Bass’.
Brazil is renowned for its progressive D-I-Y street art and Joga Bola! is proud to present debut London shows for some of the country’s trail-blazing artists. Stencil Maestro Daniel Melim is one of Sao Paulo’s much admired street artists whose murals – playful colourful twists on pop culture can be found across Sao Paulo city,
Also present at the party are members of the legendary poster art collective SHN, one of Brazil’s first DIY art collectives. Known for their street actions, exhibitions and collaborative multimedia projects they call ‘occupations’, the group cover city spaces in videos, projections, silkscreen stickers, poster DJs and performers; takeover street style at its best.

Celebrating their 20th anniversary Da Lata bring their mix of Afro-Brazilian music and soul-jazz as former Smoke City songstress Nina Miranda debuts her new live band project.

Samba reggae exponents Eri Okan will open the festival with their heavy drum sound while The Fontanas bring funky samba rock, and more traditional North Eastern music is represented by Pe-De-Juerma and the long running Maracatu Estrela Do Norte.
There’s also a chance to a witness authentic choro from Rio with Clube Do Choro who perform in a ‘roda’ – when the musicians sit in a circle and jam.
DJs representing the labels spearheading the new sounds of Brazil, including Mr Bongo, Far Out Records, Mais Um Discos and the influential Soul Jazz Records plus two of the keys DJs who pioneered Brazilian music in London since the 1980s – John Armstrong and Patrick Forge as well as the new wave of London tropicalistas such as cut-master DVyZor, Movimientos’ Cal Jader and B-Mundo Discos’ Pedro D-Lita.
Influential Latin-culture website Sounds and Colours and filmmakers Alborada and Bantam Films will present a series of independent screenings on Brazilian street culture. There will also be the Amazonian Film Festival presenting independent cinema from the thriving Brazilian Amazonian scene plus a feature about new Rio-dance craze Passinho and Cadência, an intimate picture of Brazilian football.
Oh and did we mention CAIPRINHAS?!

We got those too. Roll out the Abelha Cachaca beach cart, serving champion organic Caipirinhas to the thirsty masses.
Que mais precisa? Come play ball with us…


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